Response Essay Example | Topics and Well Written Essays - 500 words - 7

Response - Essay Example However, a society can be racist even if only a very small number (or even none!) of its members hold racist beliefs. Racism in a society gets often influenced by ignorance, legal system, family settings, economic scramble, among other factors. When a society where by a small number of its members exists, there stands a danger of infection of the small group to infect the larger non racist group. The racist group of people may also bring up their children under the racism grounds hence transmitting the social problem to their generations to come. If the racist group practices racism against their no racist counterparts, they may induce or stimulate counter racism in return. This may worsen or amplify the racism situation in the society (Shah). On the other hand, in a situation where no racist individuals exist in a society (which many scholars believe is hard), new emergences may arise due to various reasons. The first and the most obvious are the emergence of new racist members in the society. In his article, Shar argues that social settings are dynamic and liable to continuous change forever (Shah). These changes get influenced by the arrival of new members as one of the factors. The devastating thing is that this ethical society cannot stop people from coming to their society. Social grouping of one or particular group without considering racial participation equality may induce racism. Starting up a social group of a particular race may not even start up racism believes among them toward other races, but also induce the same believes among the other group that stands not included in this racial group (Shah). Therefore, a careful consideration should be taken when making social groups, institutions and employment to make sure that racial equality stands fair. Some government policies may also be effective in curbing racism while others promote it. The old Immigration Law in the US and apartheid system in South Africa, have promoted

The Foils of Hamlet Essay Example | Topics and Well Written Essays - 2500 words

The Foils of Hamlet - Essay Example He has every reason to be mad, since the new King Claudius and now husband to Queen Gertrude happens to be his own brother. The new King Claudius has issues too: He has to contend with a potential war from Norway’s Prince Fortinbras and his nephew and new stepson is being a little bit of nuisance, mostly because he cannot get the fact over that his mother (Gertrude) could not wait even for the dust to settle before marrying the new King. Hamlet’s bud Horatio informs him about the ghost and thus arranges a meeting. The ghost spills it all; that it is his late father’s spirit, proving that it is Claudius who murdered his father by pouring poison in his ear while Hamlet Senior was sleeping in his garden and then orders his son to take revenge. The show is now on and Hamlet’s master plan involves acting like a madman or a clown and the next time we catch a glimpse of Prince Hamlet, his girlfriend, Ophelia claims that he has gone nuts. Polonius notifies the Kin g of this new development and they decide to spy on the youngsters to ascertain if indeed Ophelia is the source of Hamlet’s â€Å"craziness†. At the same time a reprieve comes from Danish ambassadors from Norway with the news that there isn’t going to be any war, after all. ... This is a plan of Hamlet to watch Claudius’s reaction to ascertain if really the ghost is telling the truth. Hamlet’s plan is rolling out very well and he delivers the big â€Å"to be or not to be† speech about suicide. Instead he gets all creepy and gross with Ophelia before watching Claudius get up and shout that he is guilty. Hamlet plots to murder him, but then he doesn’t, he instead ends up accidentally killing Polonius who is his girlfriend’s (Ophelia’s) dad. Claudius gets angry with Hamlet and sends him off to England in front of his mother. However on the way, Hamlet sees Prince Fortinbras of Norway marching across the land to reclaim some lost territories. This inspires him to head back to Denmark to murder his uncle Claudius. Back in Denmark and in the castle, Ophelia has cracked and her brother Laertes is meanwhile very bitter with Hamlet for killing their dad and the current state of his sister. So Claudius persuades him to stage a friendly duel and kill Hamlet by using a sharpened rather than a blunt sword, with of course some poison as backup. Before we realize it, Ophelia is dead, most probably by suicide which means that she doesn’t even get a decent send off. Big scene is created between Hamlet and Laertes when Hamlet randomly stumbles upon this burial and the Hamlet gets Horatio to hasten up on his return: on the boat to England, Hamlet however opened the letter that his companions Rosencrantz and Guildenstern were carrying and found the plot to have him killed. Obviously, Hamlet changed the letter to say â€Å"Please kill Rosencrantz and Guildenstern, thanks,† and escaped on a pirated ship back to his Kingdom. On the last scene, as Hamlet engage

The Analysis Of Bcg Matrix Marketing Essay

The Analysis Of Bcg Matrix Marketing Essay In business, there are times when an organization needs to expand or change the market or field. There are tons of ideas about things one could do. However, it is hard to determine which idea will be the best. Therefore, strategic marketing planning tools will be important and beneficial, such as BCG matrix, Ansoff Matrix or Porter 5 forces and so forth, to help one to evaluate the options and decide on the one that suits the organization and situation best. As a result, it gives the best return on the considerable investment that an organization will need to make. Strategic marketing management involves the process of deciding the marketing strategy to follow and to ensure it is followed correctly, in order to compete against its rivals successfully. In an attempt to assist strategic marketing process, a number of different strategic marketing planning tools have been created. Igor Ansoff, Michael Porter and the Boston Consulting Group have the best known models in the field of business. Strategies are developed according to the objectives within an organization. The establishment of the objectives will normally produce a difference between what had been achieved and what target needs to be met. The uses of strategies are to illustrate how this gap is going to be solved, and objectives met. Strategic Management is a systematic approach to the major and increasingly important responsibility of general management to position and relate the firm to its environment in a way which will assure its continued success and make it secure from surprises( Ansoff, 1990). This paper, it will focus on the BCG Matrix, which is one of the models like PESTEL, SWOT, Ansoff matrix, Gap analysis, GE matrix and Porter 5 forces. It is often used to assess the profits of business or resource allocation and divestment decisions by the marketers. The content of this report will explain and analyse the application of BCG Matrix with some examples. Some of the other analytical tools will also be mentioned in this work. Analysis of BCG matrix BCG Matrix is developed by Bruce Henderson of the Boston Consulting Group in the year of 1968 (BCG, 2012). It is one of the Portfolio analyses. It is used to determine high or low performers of businesses or products depending upon their market growth rate and relative market share. The idea behind this Matrix is that the higher the market share or a better market grows of the product, it is better for the organization. There are four categories in BCG Matrix, which are Stars, Cash cow, Question mark and Dogs (Philip.K, et al., 2008). Furthermore, horizontal axis is given for relative market share position and vertical axis for industry growth rate (Philip.K, et al., 2008). Planners are to classify their products or businesses into the four categories according to their position on the matrix. It provides a framework for analysis and comparison of products or businesses for multinational companies with diverse products. The advantages of using BCG Matrix are to have the ability to pr ioritise a business or product portfolio; it is to know what products are doing well and what are not performing. It provides a useful insight into the potential opportunities and problems associated with a particular product. It is often a convenient graphical form that is easily understood by the staffs who are the decision makers. Taking Nestle company (table 1.0) as an example, prepared dishes and cooking aids, PetCare and confectionery would be classed as Cash cow, beverage products would be a star, whereas pharmaceutical products as Question mark. Water products would most likely to be classed as a Dog. The BCG matrix is linked to the Product life cycle. Introduction, growth, maturity and decline, it represents Question marks, Stars, Cash cows and dogs in the BCG matrix respectively. Referring back to the table 1.0, it shows that PetCare and Confectionery products are at the late maturity period in the Product life cycle. Therefore, Nestle must come out with new and better ide as, in order to prevent or slow down the product from further decline in sales, or perhaps becoming a Dog. However, it is expected that different product will have different life cycle. Therefore, some stars with short life cycle will be better to harvest rather than to commit further investment (Graeme. D and John. E, 2007). In a multinational company, it is essential for its products to have high and low growth rate, such as stars to assure future of the company, cash cows that supply money for further growth and converting questions marks into stars, it is because a balanced product portfolio will maximise organisation revenue. As mentioned by Bruce Henderson Only a diversified company with a balanced portfolio can use its strengths to truly capitalize on growth opportunities(BCG.P, 2010). The benefits of high growth products include high return at the cost of wide ranging resource to market. For low growth rate products, its benefits are customers familiarity with the product, t hus, lesser cost for marketing and a constant source of revenue. With the help of BCG matrix, it can be identified how organization cash resources can be used to maximize a companys future growth and profitability. It provides the criteria for determining which products or business one should invest in, hold, harvest or divest. However, the BCG matrix is only useful to a certain extent, and its limitation makes it increasingly less accurate. The BCG matrix was created in 1970s; therefore, it is expected to be less accurate in the current society especially during periodic recession (Blythe, 2006). The situation in the current business market is much more complicated than before. Abell and Hammond recommended that it should add two more practical strategies, Freeze and Cut into the Matrix (Abell, et al., 1979). Freeze basically stopping all investment and do not plan new ones during a recession or crisis, and cut means that cutting services by reducing some activities. The model of BCG matrix discouraged organizations to invest in businesses with a less than 10% growth rate in a year. During the hard time, many companies will not have a growth of 10%.Thus, it is not accurate to rely on BCG matrix during an economic downturn; it might create confusion in the companys direction. The connection between market share and profitability is arguable because sometimes low share businesses can be profitable too and vice versa (Babette Craig, 2012). As mention by experts, the markets are difficult to determine with a huge amount of overlaps and complex segmentation (Macmillan. H, 2000). There are many portfolios in real businesses consist of a high percentage of dog businesses and few star businesses (Macmillan. H, 2000). Thus, portfolio analysis is criticized for offering little help in these circumstances. Growth rate and market share are only one aspect of industry attractiveness and overall competitive position respectively. The market definition and measurement are not perfect as there are some problems faced (Wensley. R, 1981). H ence, poor definition of business market might lead to some misclassification, such as dogs, become cash cows. Moreover, the matrix mainly focus on the investment in current products of a company, thus, it might neglect alternative investment such as setting new product lines or investing in new technology which could be better than investing in current products or services. The matrix also ignores the potential competitive responses. When an organization tried to build their market shares and support growth, it is likely to get responses from the competitors as retaliation (Blythe, 2006). Furthermore, it is too simplistic and general just to use high and low to form four categories, which lead to a low accuracy analysis. In addition, the matrix is based on cash revenue, whereby profit should be a better phrase to use as it means the financial gain after all the deduction of expense from the revenue. General electric (GE) matrix developed by Mckinsey is a similar matrix that overcom es some of the disadvantage of BCG matrix. It uses market attractiveness instead of market growth rate which included a broader range of factors compare to growth rate. It also replaced market share into competitive strength which assessed each SBU with competitive positioning (Kozami,2002). However, this paper will not go into the details of GE matrix due to the words constraint. With the obvious limitations of BCG Matrix, it is not recommended to use the matrix alone. It is an portfolio analysis tools which focus on the internal of an organization, thus, it is always best to use with external analysis tools such as SWOT. SWOT will look at matters like the strength and weakness of the company, and the opportunities and threats that might occur. It is used to measure the degree of strategic fit between the organization and its environment. As a combination with BCG matrix, BCG matrix will focus on the internal factors and SWOT will be focusing on the external factors, therefore, the O T of SWOT will be mainly suggest to use alongside with BCG matrix. For example, with the O T, the organization can recognise the opportunities and threats in Nestle such as an increase in health conscious society (PRweb, 2012) provide a huge opportunity for Nestle to produce more health care products and raw ingredient prices for chocolate production are increasing will affect the profit margin as threat (Christopher, 2011). If only BCG matrix is used, the planners will miss the external factors like the society or raw materials pricing which might cause problems to the organization. According to experts, it mentioned that a mixture of two or more analysis tools is recommended for a holistic view of strategic scenario (Wind, et al, 1983). Therefore, it is essential for an organization to capture the internal and external factors to strengthen the company. Conclusion This paper focused on the analysis of BCG matrix, it evaluated the usefulness and weakness of the model. Recommendations also had been advised for further enhancement of the usefulness of the model. Although BCG Matrix has a number of limitations, it is still one of the most popular portfolio planning tools used by big companies with diverse products. It can measure the growth rate and relative market share of each sector in a table form. The table shows a clear understanding on how an organization is performing. With a simple and clear understanding, the company can develop strategies to deal with the sectors, and achieve the organizations aimed goals and objectives. It is also useful for small businesses to survey the companys market share and growth, in relation to relative market to see how products are performing. Lastly, BCG Matrix is not a tool to replace management decision or vision. It is a tool to help managers or planners to evaluate their strategy alternatives together w ith other analysis tools, such as SWOT. It is a tool with flaws, but still suffices to be a good tool for portfolio analysis. References Abell, Derek, and Hammond John S, 1979. Strategic market planning : problems and analytical approaches. 1st ed. New Jersey: Englewood Cliffs. Ansoff, Igor, 1990. Implanting Strategic Management. 2nd ed. New York: Prentice Hall . Babette, E, 2012. Analysis Without Paralysis: 12 Tools to Make Better Strategic Decisions. 2nd ed. New Jersey: Financial Times. BCG. 2012. BCG History. [Online] Available at: http://www.bcg.com/about_bcg/history/history_1968.aspx. [Accessed 04 November 12]. BCG. Perspectives. 2012. The product portfolio. [Online] Available at: https://www.bcgperspectives.com/content/Classics/strategy_the_product_portfolio/. [Accessed 05 November 12]. Blythe, Jim, 2006. Principles Practice of Marketing. 1st ed. London: Thomson learning. Christopher Adams . 2011. Chocolate lovers face price rise as ingredients soar. [Online] Available at: http://www.nzherald.co.nz/business/news/article.cfm?c_id=3objectid=10701792. [Accessed 22 November 12]. Graeme, Drummond, and John Ensor, 2007. Strategic Marketing: Planning and Control. 3rd ed. Oxford: A Butterworth-Heinemann Title. Kozami, Azhar, 2002. Business Policy and Strategic Management. 2nd ed. India: Tata McGraw-Hill. Macmillan, Hugh, 2000. Strategic management: process, content, and implementation. 1st ed. Oxford: Oxford University Press. Nestle. 2010. 2010 Annual Report. [Online] Available at: http://www.nestle.com/Common/NestleDocuments/Documents/Library/Documents/Annual_Reports/2010-Annual-Report-EN.pdf. [Accessed 03 November 12]. Nestle. 2011. 2011 Annual Report. [Online] Available at: http://www.nestle.com/Common/NestleDocuments/Documents/Library/Documents/Annual_Reports/2011-Annual-Report-EN.pdf. [Accessed 03 November 12]. Philip Kotler,Gary Armstrong, Veronica Wong and John Saunders, 2008. Principles of marketing. 5th ed. Italy: Pearson Education. PRWeb. 2012. Yahoo news. [Online] Available at: http://news.yahoo.com/increasing-popularity-growing-health-consciousness-fuel-growth-global-130305822.html. [Accessed 22 November 12]. Wensley, Robin, 1994. Making better decisions: The challenge of marketing strategy techniques. International Journal of Research in Marketing, [Online]. 11/1, pp85-90. Available at: http://www.sciencedirect.com.libproxy.ncl.ac.uk/science/article/pii/0167811694900361 [Accessed 04 November 2012]. Wind, Young, Mahajan, Vijay and Donald, Swire., 1983. An Empirical Comparison of Standardized Portfolio Models. Journal of Marketing, [Online]. 47(2), pp89-99. Available at: http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=247ec63a-e348-45c1-a7b8-e1819fa6169a%40sessionmgr11vid=2hid=21 [Accessed 22 November 2012].

Race Relations in Modern American Society Essay -- Papers

Race Relations in Modern American Society Race relations are an ever prominent issue in American society. Controversies focusing around race are a commonly seen smeared across the front page of the newspaper or headlining on the evening news. The opposition is usually between a minority group and "The Man," a colloquialism used by many Blacks to refer to the overwhelming power stemming from white racist tendencies. This racial tension can sometimes can cause the oppressed to band together against the oppressor. Many times, the most prevalent link is between the African American community and the Latino community. Here we find two groups of people with very similar lifestyles who find camaraderie between themselves when dealing with America’s racism. Although the specifics may differ, the experiences of Blacks and Latinos, specifically Mexican Americans, has impacted the two communities very similarly. For example, many sociologists agree that the slavery experience is the cause of many problems Black America has today. Things such as "Black on Black" crime, broken homes, high poverty levels and drug problems are believed to have links back to slavery. Much like Blacks, Mexican Americans have problems in their communities today that stem from their dealing with immigration in this country. Their problems still exist greatly because immigration is still going on between Mexico and America. The affects of slavery and illegal immigration began many years ago, continued throughout history and continue into today’s culture. In the late 19th century and early 20th century, Blacks were oppressed with the use of Black Codes followed by the implementation of Jim Crow laws and segregation. These acts of racism have since be. .. ...welfare, those who are gang affiliated, the drug users and those that live in run-down, crowded tenements who suffer from tuberculosis and depression. It forgets the many who are forced to work in sweatshops and live below poverty level. Secondly, the Model Minority Myth is a dangerous concept because Asian Americans are alienated from the majority race as well as the minority race pool. They are still perceived by white America as outsiders yet are set up for resentment by other minorities. This makes life hard for the Asian American that achieves because he is almost forced to turn against his other brothers and sisters of color. This is detrimental to the well-being of the Asian American in this country. This concept should not be used to describe the modern Asian American and should be recognized as a stereotype like any other in our society.

Realiability and Validity Rosenburg Scale

Reliability and Validity of the Rosenberg Self Esteem Scale Texas A&M University Psychology 203 Introduction The purpose of our study was to evaluate the reliability and validity of the Rosenber Self-Esteem scale scores. Reliability is simply whether the measurement tool you are using measures something consistently. For example does the same test show the same results when administered repeatedly. Validity is the aspect of a measuring tool that signifies its measuring what it says it does.A valid test measures what it says it’s measuring. However you can have a test that is reliable and not valid, for example if a teacher administers a spelling test that the student has to complete on the computer in a five minute time period. A student may get the same score over and over again, indicating it’s reliable, but it may not be valid because what if that student was slow at typing but knew how to spell every word. The test would not be valid because it’s not meas uring just spelling as intended but also typing speed.Both reliability and validity are crucial in and study because if the research instruments are not reliable and valid, then the results of your experiment will always be in question. Method All ninety-nine A&M students (N=99) that participated in the survey were in the same statistical writing course and were required to take the survey as part of the course curriculum. The survey consisted of 24 males and 75 females, with the average age of these participants being around 20 years old, ranging anywhere from 19 to 24 (M=20. 7, SD=. 997). the survey measured self-esteem by using ten items from the Rosenberg Self Esteem Scale. The students were scored by taking the mean of all their responses to the ten questions. 10 different statements that the participant rated on a scale of 1 to 7, (1 being â€Å"disagree strongly † and 7 being â€Å"agree strongly†), the higher the score the higher the individuals self-esteem . The scale consisted of 5 revers coded items; an example of a normal item is â€Å"on the whole I am satisfied with myself†.A reverse coded item is an opposite statement for example is â€Å"I feel I do not have much to be proud of†. Results The 10 item subscale from the Rosenberg Self-Esteem scale appeared to have good internal consistency, (? = . 90). All the survey question appeared to be worth keeping: in fact the deletion of any of the questions would have resulted in a lower alpha score. All 99 participants (N=99) responses to the 10 item survey were averaged together and the self-esteem score for all the participants had ranged from 2. 6-7 with a mean of 5. 4 (M=5. 4, SD=1. 08).The frequency distribution of the average self-esteem scores, illustrated on the histogram, portrays a distribution that is pretty normal but somewhat negatively. This negative distributions means that the participants more frequently had high self-esteem scores than low scores. In fact no participants had a self-esteem score lower than 2. 6. Discussion To ensure that the survey instrument used in this study was actually measuring self-esteem we took a measure of Cronbachs alpha ( or ? ), which is a special measure of reliability known as internal consistency.The internal consistency reliability of survey instruments (e. g. Rosenberg Self-Esteem scale), is a measure of reliability of different survey items intended to measure the same characteristic, in this case self-esteem. For example, there were 10 different questions related to self-esteem level. Each question implies a response scale from 1 to 7. Responses from the group of the 99 respondents have been obtained. In reality, answers to different questions vary for each particular respondent, although the items are intended to measure the same aspect or quantity.The smaller this variability (or stronger the correlation), the greater the internal consistency reliability of this survey instrument. So in this surv ey the self-esteem scale was found to be highly reliable (10 items; = . 90). We can safely assume that our survey items reliably measure self-esteem levels. One other way we might have assessed reliability would have been to get all the participants to take another Self-Esteem survey of similar design but with different questions.In social sciences in particular making sure that your research has construct validity is very important. Construct validity has traditionally been defined as the experimental demonstration that a test is measuring the construct it claims to be measuring, in laymen’s terms; does the measuring tool actually measure the theory under examination.? â€Å"Am I actually measuring what I think I am measuring? In our example construct validity would be how well dos our observational tool (Rosenberg self-esteem scale) assess one dimension of self-esteem.We could of inter-correlated measures of depression with the measures of the revers coded items (SE3,SE5, SE8,SE9,SE10), because depression and the revers coded items have similar underlying constructs. Finally the low correlation between height and self-esteem in our study strengthens our construct validity. I believe it strengthens the overall resolve because common theories of self-esteem have no reliable and valid evidence correlating the two, so we can assume that construct between the two would be low, and if our study showed a strong relationship it would be casue for questions.

Will robots take your job

In a world of technological advancements we ask a simple question. Will robots take our Jobs? In my personal opinion I believe they will and sort of already have in a small way. Judging by the readings in the book we can certainly see many ways robots have already started to take over Jobs by replacing people with self-check kiosk, Tam's and pay at the pump self-service stations.As stated in the book the employer can cut jack cost by purchasing â€Å"humanoids† to do Jobs more proficiently than humans. So with that being said you can see how it's possible that with advances in technology robots will take our Jobs. Check your daily routines and see how fast and easy it is for you to effectively use some sort of robotic to simplify your life in the public setting. Let's go to the store and all we need is gas.Simply slide your debit card at the island pumps and then you pump and go. K we need some quick cash so to avoid waiting on a bank teller we stop by an ATM grab the cash an d go. Now its break time at work and you have to be back in a hurry, you have a few options here. Again you can insert money into a vending machine or go to a restaurant and use the express kiosk. Just when you thought you were done you got to stop by the grocery store and pick up something to cook for supper.These lines are looking pretty long and backed up because the store is very busy, so you opt to use the U-Scan. Looking back at this daily routine we can see how robots have already taken the place of certain human jobs. Don't get me wrong you can always go into these business's and have that interaction with the associate if you would like but, when most people are in a hurry they can use the slide your card and go method as I call it Just as effectively.Let's take an adventure to the employers' point of view when it comes to robots or â€Å"humanoids† taking Jobs. One of the biggest reasons they will consider this option instead of hiring someone is that the humanoids will be able to save them money. Costing around $10,000 dollars to purchase a humanoid the employer can save on average $5,080 a year to employ them versus an actually human, based on paying someone to come in and do the Job at a minimum wage rate.Another reason is that you can expect the humanoids to happily do the Job and do it so proficiently. Now only will they be able to do your Job but they will do it better. Cooking, cleaning, placing orders, building houses, driving cars and even flying planes are some of the jobs at risk. We certainly have the technology now to replace workers the only reason we haven't implemented robots into these position is because they don't have senses such as sight, hearing and ways of expressing emotion to the customer.Furthermore we can conclude that in the future robots will and such be expected to take our Jobs. You can say no this can't be possible, but look at how technology is ever changing. Just as computers have changed over time from fittin g one in an entire room to now we can wear them on our wrist and drop them into our pockets. The market for robots to take over will be the future. By 2050 they will be perfected to proficiently